The platform is rolling out a updated setting that allows them to lessen the amount of AI-created content appearing in their streams. This step comes as the service revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers like content made with AI tools, including computer-generated images to educational videos, and we aim to give people the option to see more or less of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 mn media items are added to the platform each day, making AI content a minor percentage of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the level of AI content they see by using the content preference option in the app and selecting “AI-generated content”. Further subjects that currently be modified under the tool encompass current affairs, style, beauty, and movement.
Platform Guidelines
Its rules require users to tag “realistic” AI-made content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the service will from now on attach an AI-generated watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2m awareness program for professionals and organizations to develop informative material about responsible artificial intelligence. This project will assist charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid discussion over intentions to make redundant numerous content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation division in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most distressing content prior to it gets reviewed by people. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
